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Description
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of  quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
 
The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities.  It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics.

The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.
Pages
320 pages
Collection
n.c
Parution
2015-09-15
Marque
SAGE Publications Ltd
EAN papier
9781446296615
EAN PDF
9781473934030
Informations sur l'ebook
Nombre pages copiables
16
Nombre pages imprimables
16
Taille du fichier
4526 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
55,64 €
EAN EPUB
9781473934023
Informations sur l'ebook
Nombre pages copiables
16
Nombre pages imprimables
16
Taille du fichier
2079 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
55,64 €

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