Téléchargez le livre : International and Cross-Cultural Business Research

International and Cross-Cultural Business Research

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Éditeur :

SAGE Publications Ltd


Paru le : 2017-04-10

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47,62 €
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Description
Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures.
Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations.
Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including: Language and the role of the dominant culture Design and implementation Methodological issues Strategies for improving its relevance within international business.
Ideal for students, researchers and practitioners looking to do business research in an international or cross-cultural context.
Pages
200 pages
Collection
n.c
Parution
2017-04-10
Marque
SAGE Publications Ltd
EAN papier
9781473975897
EAN PDF
9781526414410
Informations sur l'ebook
Nombre pages copiables
10
Nombre pages imprimables
10
Taille du fichier
1495 Ko
Prix
47,62 €
EAN EPUB
9781526414397
Informations sur l'ebook
Nombre pages copiables
10
Nombre pages imprimables
10
Taille du fichier
2324 Ko
Prix
47,62 €

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