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Description

"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also."
- Robbie Smyth, Griffith College Dublin
"Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration."
- Communication Director
The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
 Key Concepts in Public Relations:  Provides a comprehensive, easy-to-use overview to the field. "Covers over 150 central concepts in PR. Paves the way for students to tackle primary texts. Grounds students in both practice and theory. Takes it further with recommended reading.
Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.
Pages
272 pages
Collection
n.c
Parution
2009-03-05
Marque
SAGE Publications Ltd
EAN papier
9781412923187
EAN PDF
9781446200292
Informations sur l'ebook
Nombre pages copiables
13
Nombre pages imprimables
13
Taille du fichier
2191 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
44,58 €
EAN EPUB
9781446200056
Informations sur l'ebook
Nombre pages copiables
13
Nombre pages imprimables
13
Taille du fichier
2171 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
44,58 €

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