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Description
Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services.

Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery.

Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing.

This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.
Pages
216 pages
Collection
n.c
Parution
2003-05-15
Marque
SAGE Publications Ltd
EAN papier
9780761941576
EAN PDF
9781412932165
Informations sur l'ebook
Nombre pages copiables
10
Nombre pages imprimables
10
Taille du fichier
870 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
61,47 €
EAN EPUB
9781446228784
Informations sur l'ebook
Nombre pages copiables
10
Nombre pages imprimables
10
Taille du fichier
1475 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
61,47 €

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