Téléchargez le livre : Key Concepts in Marketing
eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
39,76 €
Téléchargement immédiat
Dès validation de votre commande
Ajouter à ma liste d'envies
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description
`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you' - Emeritus Professor Michael J Baker
 `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read' - Heather Skinner, Principal Lecturer, Glamorgan Business School
The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.
  Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image.
Each entries features:
- Useful definition box
- Summary of the concept
- A broader discussion
- Examples and illustrations
- Key literature references

This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing.

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Pages
232 pages
Collection
n.c
Parution
2009-02-16
Marque
SAGE Publications Ltd
EAN papier
9781847874986
EAN PDF
9780857029546
Informations sur l'ebook
Nombre pages copiables
11
Nombre pages imprimables
11
Taille du fichier
4762 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
39,76 €
EAN EPUB
9781446200049
Informations sur l'ebook
Nombre pages copiables
11
Nombre pages imprimables
11
Taille du fichier
3738 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
39,76 €

Suggestions personnalisées