Téléchargez le livre : Rethinking Marketing

Rethinking Marketing

Towards Critical Marketing Accountings de

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Éditeur :

SAGE Publications Ltd


Paru le : 1998-12-30

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Description
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management

This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field .

Pages
288 pages
Collection
n.c
Parution
1998-12-30
Marque
SAGE Publications Ltd
EAN papier
9780803974913
EAN PDF
9780857025975
Informations sur l'ebook
Nombre pages copiables
14
Nombre pages imprimables
14
Taille du fichier
6349 Ko
Prix
63,80 €

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