Téléchargez le livre : The Valuation of Digital Intangibles

The Valuation of Digital Intangibles

Technology, Marketing and Internet

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Éditeur :

Palgrave Macmillan


Paru le : 2020-02-17



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Description

This book offers a primer on the valuation of digital intangibles, a trending class of immaterial assets. Startups like successful unicorns, as well as consolidated firms desperately working to re-engineer their business models, are now trying to go digital and to reap higher returns by exploiting new intangibles. This book is innovative in its design and concept since it tackles a frontier topic with an original methodology, combining academic rigor with practical insights. Digital intangibles range from digitized versions of traditional immaterial assets (brands, patents, know-how, etc.) to more trendy applications like big data, Internet of Things, interoperable databases, artificial intelligence, digital newspapers, social networks, blockchains, FinTech applications, etc. This book comprehensively addresses related valuation issues, and demonstrates how best practices can be applied to specific asset appraisals, making it of interest to researchers, students, and practitioners alike.
Pages
536 pages
Collection
n.c
Parution
2020-02-17
Marque
Palgrave Macmillan
EAN papier
9783030369170
EAN PDF
9783030369187
Informations sur l'ebook
Nombre pages copiables
5
Nombre pages imprimables
53
Taille du fichier
9943 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
116,04 €
EAN EPUB
9783030369187
Informations sur l'ebook
Nombre pages copiables
5
Nombre pages imprimables
53
Taille du fichier
11366 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
116,04 €

Roberto Moro Visconti is professor of Corporate Finance at the Catholic University of the Sacred Heart, Milan, Italy, and is the director of studio Moro Visconti – chartered accountants and financial consultants.Dr. Moro Visconti manages a consolidated financial boutique that derives from a deep-rooted tradition of professional consultants in Milan.

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