Téléchargez le livre : Intercultural Interactions in Business and Management
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Description
Given the consolidated position of English as the international language for communication in business and management, this book depicts a wide scenario in which to analyse and compare interactions between eastern/western European users of English, as well as Asian/European/North American speakers. From each chapter, different sociolinguistic realities emerge. They affect English, as used largely by non-native speakers, but also the relationship between local or national cultures and the global professional discourse community.
In this context not only the specialized lexis is analysed, but rather the ways in which different geo-political cultures construe, manifest and establish their identities. Although it is difficult to classify pragmatic usages of language, the six chapters in the first section deal with language and culture following a genre-based approach, whereas the six chapters of the second section specifically consider corporate identity in intercultural interactions.
This volume, which aims to avoid stereotypes and promote mutual understanding, is the offspring of a two-day seminar as part of the 10th ESSE (European Society for the Study of English) Conference, held in Turin, August 2010.
Pages
304 pages
Collection
n.c
Parution
2011-11-09
Marque
Peter Lang AG, Internationaler Verlag der Wissenschaften
EAN papier
9783034310390
EAN PDF
9783035102864
Informations sur l'ebook
Nombre pages copiables
60
Nombre pages imprimables
60
Taille du fichier
2611 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
73,75 €

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