Téléchargez le livre : Discourse, Communication and the Enterprise.- Genres and Trends
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Description
This book brings together a selection of papers originally presented at the fifth conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009, and mainly focuses on the relevance of discourse and communication to the world of business and organizations as seen from a variety of disciplines (linguistics, communication studies, management studies, sociology, marketing). What unites the contributions is the discursive framework they adopt for the analysis of corporate communication, looking at it as a situated activity in a broadly constructionist paradigm. The various sections are organized along an internal-to-external-communication gradient, starting from the analysis of communication within a company’s ordinary operational activities and moving gradually towards types of discourse that are specifically aimed at communication to the public at large, including their representation in the media. The picture that emerges is a good approximation to an accurate and updated snapshot of the state of the art in research and expertise in the area of corporate and institutional communication.
Pages
451 pages
Collection
n.c
Parution
2011-08-11
Marque
Peter Lang AG, Internationaler Verlag der Wissenschaften
EAN papier
9783034306201
EAN PDF
9783035101850
Informations sur l'ebook
Nombre pages copiables
90
Nombre pages imprimables
90
Taille du fichier
3451 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
87,51 €

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