Téléchargez le livre : Discourse, Identities and Genres in Corporate Communication

Discourse, Identities and Genres in Corporate Communication

Sponsorship, Advertising and Organizational Communication de

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Éditeur :

Peter Lang AG, Internationaler Verlag der Wissenschaften


Paru le : 2011-08-11

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Description
The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company’s image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.
Pages
324 pages
Collection
n.c
Parution
2011-08-11
Marque
Peter Lang AG, Internationaler Verlag der Wissenschaften
EAN papier
9783034305914
EAN PDF
9783035101812
Informations sur l'ebook
Nombre pages copiables
64
Nombre pages imprimables
64
Taille du fichier
1700 Ko
Prix
74,85 €

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