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Description
Christopher Caldiero examines new ways of thinking about public relations practice in today’s technological and postmodern world. His concept of «Neo-PR» and its thought-provoking principles re-examines and re-frames modernistic notions of public relations for today’s burgeoning PR practitioners. The book begins by looking at the historical development of the public relations field in the context of the modernism movement of the early twentieth century. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking. Using a series of recent and prevalent public relations cases, he then shines new light on different ways public relations can and must be practiced in our different world. These cases and organizations include the British Petroleum Deepwater Horizon crisis, Susan G. Komen and Planned Parenthood, The Boy Scouts of America, Penn State University, and SeaWorld. Neo-PR: Public Relations in a Postmodern World re-conceptualizes public relations as we’ve come to know it, and helps to prepare today’s undergraduate and graduate public relations students for our postmodern world.
Pages
146 pages
Collection
n.c
Parution
2016-02-18
Marque
Peter Lang Inc., International Academic Publishers
EAN papier
9781433125348
EAN PDF
9781453916605
Informations sur l'ebook
Nombre pages copiables
29
Nombre pages imprimables
29
Taille du fichier
11305 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
33,71 €
EAN EPUB
9781454196488
Informations sur l'ebook
Nombre pages copiables
29
Nombre pages imprimables
29
Taille du fichier
512 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
33,71 €

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