Téléchargez le livre : International Public Relations and Public Diplomacy

International Public Relations and Public Diplomacy

Communication and Engagement

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Éditeur :

Peter Lang Inc., International Academic Publishers


Paru le : 2014-12-15



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Description
This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.
Pages
466 pages
Collection
n.c
Parution
2014-12-15
Marque
Peter Lang Inc., International Academic Publishers
EAN papier
9781433126871
EAN PDF
9781453914328
Informations sur l'ebook
Nombre pages copiables
93
Nombre pages imprimables
93
Taille du fichier
2058 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
36,87 €

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