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Description
This book challenges social science to address the most important social change since the industrial revolution: the mediated communication order. More of our everyday lives and social institutions reflect the compelling media logic that resonates through conversation, interaction, marketing, as well as social programs, issues and foreign policy. We are beyond the time when people take into account media matters; rather, media matters are now incorporated as a kind of social form in routine and extraordinary activities. This thesis was first laid out in ‘Media Logic’, co-authored with Robert P. Snow in 1979.
Thirty-five years on, Altheide discusses his recent thinking about how media logic and mediation is a basic element in constructing social reality.
From the internet to the NSA, he shows how media logic has transformed audiences into personal networks guided by social media. He argues that we have reached the media edge as social media have all but eviscerated the audience as a significant factor in the communication equation; mediated communication is increasingly about media performances and individual selection to promote identity.
Pages
211 pages
Collection
n.c
Parution
2014-09-01
Marque
Peter Lang Inc., International Academic Publishers
EAN papier
9781433126444
EAN PDF
9781453914014
Informations sur l'ebook
Nombre pages copiables
42
Nombre pages imprimables
42
Taille du fichier
2355 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
33,71 €
EAN EPUB
9781454195160
Informations sur l'ebook
Nombre pages copiables
42
Nombre pages imprimables
42
Taille du fichier
2468 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
33,71 €

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