Téléchargez le livre : Corporate Communication

Corporate Communication

Critical Business Asset for Strategic Global Change

de

,

Éditeur :

Peter Lang Inc., International Academic Publishers


Paru le : 2015-07-20



eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
44,26 €
Téléchargement immédiat
Dès validation de votre commande
Ajouter à ma liste d'envies
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description
The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This book builds upon the authors’ 2010 book, Corporate Communication: Strategic Adaptation for Global Practice, which focused on the role of the communicator. This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A (mergers and acquisitions), structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement. These are all significant value-creating, and potentially value-destroying, events in which corporate communication, if used correctly, functions as a critical and strategic business asset.
Pages
249 pages
Collection
n.c
Parution
2015-07-20
Marque
Peter Lang Inc., International Academic Publishers
EAN papier
9781433119255
EAN PDF
9781453913925
Informations sur l'ebook
Nombre pages copiables
49
Nombre pages imprimables
49
Taille du fichier
3441 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
44,26 €
EAN EPUB
9781454191537
Informations sur l'ebook
Nombre pages copiables
49
Nombre pages imprimables
49
Taille du fichier
1853 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
44,26 €

Suggestions personnalisées