Téléchargez le livre : Advertising and Race

Advertising and Race

Global Phenomenon, Historical Challenges, and Visual Strategies

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Éditeur :

Peter Lang Inc., International Academic Publishers


Paru le : 2015-07-14



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Description
Since colonization, dominant ideologies of «race» have been visualized and communicated through advertising. At its core, this book delineates the continuities and changes in what is termed the «colonial racial script» within global advertising representations. The origins of that script are traced back to the eighteenth century – through the Transatlantic Slave Trade, the age of High Imperialism, the post-World War II era to the current stage of globalization – and are identified and analyzed.
From ads selling slaves to the ones promoting the ideal of equality, from the campaigns generating new racial currencies to the ones turning down the existing racist overtones, Linda C. L. Fu examines over 100 advertisements and draws on a 300-year span of references to reveal the plurality, chaos, variation, and resilience of the colonial concepts of race in society through advertising discourses in the West.
Advertising and Race is the first book devoted exclusively to the study of strategic deployments of racial tropes in advertising amid waves of historical challenges. With a well-mixed theoretical, historical, social, and professional narrative, it presents a new approach, critical insight, and a comprehensive reference for the study of advertising and communication, as well as the study of race, society, culture, and globalization.
Pages
303 pages
Collection
n.c
Parution
2015-07-14
Marque
Peter Lang Inc., International Academic Publishers
EAN papier
9781433122170
EAN PDF
9781453913345
Informations sur l'ebook
Nombre pages copiables
60
Nombre pages imprimables
60
Taille du fichier
10742 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
35,82 €
EAN EPUB
9781454199694
Informations sur l'ebook
Nombre pages copiables
60
Nombre pages imprimables
60
Taille du fichier
30136 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
35,82 €

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