Téléchargez le livre : A Screenful of Sugar?
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Louise Reader

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Description
With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers’ brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?
Pages
206 pages
Collection
n.c
Parution
2013-09-01
Marque
Peter Lang Inc., International Academic Publishers
EAN papier
9781433125089
EAN PDF
9781453912393
Informations sur l'ebook
Nombre pages copiables
41
Nombre pages imprimables
41
Taille du fichier
3082 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
33,71 €
EAN EPUB
9781454196808
Informations sur l'ebook
Nombre pages copiables
41
Nombre pages imprimables
41
Taille du fichier
6666 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
33,71 €

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