Téléchargez le livre : New Media and Public Relations – Third Edition
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Description
The latest edition of New Media and Public Relations offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments. Topics include updated thinking on mobile applications, crisis response, and ethical implications of online exchanges in addition to groundbreaking explorations into the developing arenas of personas, emojis, listening theory, and historiophoty in public relations practice. All-new content in this popular text once again delivers new thinking in public relations theory and practice for an ever-changing digital landscape. New Media and Public Relations is well-suited for advanced undergraduate and graduate courses in public relations principles, management, case studies, and strategy, as well as courses in corporate communication, marketing communication, integrated marketing communication, and digital communication.
Pages
348 pages
Collection
n.c
Parution
2017-07-28
Marque
Peter Lang Inc., International Academic Publishers
EAN papier
9781433101243
EAN PDF
9781433141379
Informations sur l'ebook
Nombre pages copiables
69
Nombre pages imprimables
69
Taille du fichier
5007 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
59,03 €

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