Téléchargez le livre : Branding as Communication
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Description
Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.
Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.
Pages
218 pages
Collection
n.c
Parution
2017-06-06
Marque
Peter Lang Inc., International Academic Publishers
EAN papier
9781433128035
EAN PDF
9781453917916
Informations sur l'ebook
Nombre pages copiables
43
Nombre pages imprimables
43
Taille du fichier
12052 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
48,48 €
EAN EPUB
9781433138270
Informations sur l'ebook
Nombre pages copiables
43
Nombre pages imprimables
43
Taille du fichier
1526 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
48,48 €

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