Téléchargez le livre : Shaping International Public Opinion

Shaping International Public Opinion

A Model for Nation Branding and Public Diplomacy

de

,

Éditeur :

Peter Lang Inc., International Academic Publishers


Paru le : 2017-03-27



eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
48,48 €
Téléchargement immédiat
Dès validation de votre commande
Ajouter à ma liste d'envies
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description
Bridging two «camps» in the field of international public opinion – nation branding and public diplomacy – this book presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries. Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. They include traditional and social media content, international educational exchange programs, tourism, government-sponsored programs, and entertainment. By way of definitions, prior research findings, professional best practices, and published theories and models, the book offers a framework for future positioning of both practice around and research about nation branding and public diplomacy. Written for practitioners, researchers, teachers, and students of public diplomacy, international relations, media/journalism, and strategic communication, among others, the book offers a comprehensive yet approachable solution for framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research.
Pages
292 pages
Collection
n.c
Parution
2017-03-27
Marque
Peter Lang Inc., International Academic Publishers
EAN papier
9781433130281
EAN PDF
9781453918647
Informations sur l'ebook
Nombre pages copiables
58
Nombre pages imprimables
58
Taille du fichier
3594 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
48,48 €
EAN EPUB
9781433135736
Informations sur l'ebook
Nombre pages copiables
58
Nombre pages imprimables
58
Taille du fichier
7608 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
48,48 €

Suggestions personnalisées