Téléchargez le livre : Audience Engagement in the Performing Arts

Audience Engagement in the Performing Arts

A Critical Analysis de

Éditeur :

Palgrave Macmillan


Collection :

New Directions in Cultural Policy Research

Paru le : 2019-09-11

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Description


This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research.
The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.
Pages
248 pages
Collection
New Directions in Cultural Policy Research
Parution
2019-09-11
Marque
Palgrave Macmillan
EAN papier
9783030266523
EAN PDF
9783030266530
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
3338 Ko
Prix
89,66 €
EAN EPUB
9783030266530
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
6533 Ko
Prix
89,66 €

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