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Description
An important roadmap for fundraising in today's multiculturalcommunities

Raising money in today's diverse communities is a growing challengefor fundraisers and philanthropists, requiring thoughtfulstrategies, successful collaborations, and a respectfulunderstanding of people's differences.

In this groundbreaking new book, the author examines today's fourmajor ethnic groups-African American, Asian American,Hispanic/Latino, and Native American-in terms of their diversehistories, traditions, and motivations, and then applies thisinformation to the proven components of successful fundraising. Theresult is a timely and important look at how fundraisers can use anunderstanding of ethnic differences to create a vibrant andbalanced nonprofit center through both individual and collectiveefforts.

In clear, easy-to-understand language, Cultivating Diversity inFundraising answers the following critical questions:
* Who are diverse donors?
* What are their charitable traditions and interests?
* What fundraising methods will be successful in diversecommunities?
* What can fundraisers do to include more diversity in fundraisingefforts?

Designed as a guide to fundraising as well as a strategic updatefor existing fundraisers, this book should be required reading foranyone working in today's nonprofit sector.
Pages
312 pages
Collection
Wiley Nonprofit Law, Finance and Management Series
Parution
2002-03-12
Marque
Wiley
EAN papier
9780471403616
EAN PDF
9780471226017

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
312
Taille du fichier
1874 Ko
Prix
48,74 €