Transforming Organizations

Narrative and Story-Based Approaches de

,

Éditeur :

Springer


Collection :

Management for Professionals

Paru le : 2019-05-11

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Description

Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development.
Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.



Pages
301 pages
Collection
Management for Professionals
Parution
2019-05-11
Marque
Springer
EAN papier
9783030178505
EAN PDF
9783030178512

Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
30
Taille du fichier
18688 Ko
Prix
94,94 €
EAN EPUB
9783030178512

Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
30
Taille du fichier
25528 Ko
Prix
94,94 €