Téléchargez le livre : The Psychology of Financial Consumer Behavior

The Psychology of Financial Consumer Behavior

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Éditeur :

Springer


Collection :

International Series on Consumer Science

Paru le : 2019-02-28

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Description

This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems.


The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.
Pages
236 pages
Collection
International Series on Consumer Science
Parution
2019-02-28
Marque
Springer
EAN papier
9783030105693
EAN PDF
9783030105709
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
3666 Ko
Prix
147,69 €
EAN EPUB
9783030105709
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
5806 Ko
Prix
147,69 €

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