Téléchargez le livre : Contemporary Marketing Strategy

Contemporary Marketing Strategy

Analyzing Consumer Behavior to Drive Managerial Decision Making de

Éditeur :

Palgrave Macmillan


Paru le : 2019-02-01

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
147,69 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
Pages
277 pages
Collection
n.c
Parution
2019-02-01
Marque
Palgrave Macmillan
EAN papier
9783030119102
EAN PDF
9783030119119
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
27
Taille du fichier
6830 Ko
Prix
147,69 €
EAN EPUB
9783030119119
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
27
Taille du fichier
4352 Ko
Prix
147,69 €

Suggestions personnalisées