Téléchargez le livre : Product Variety in Automotive Industry

Product Variety in Automotive Industry

Understanding Niche Markets in America

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Éditeur :

Springer


Collection :

SpringerBriefs in Business

Paru le : 2013-10-02



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Description
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.?
Pages
63 pages
Collection
SpringerBriefs in Business
Parution
2013-10-02
Marque
Springer
EAN papier
9783319019062
EAN EPUB
9783319019079
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
6
Taille du fichier
276 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
52,74 €

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