Téléchargez le livre : Customer Knowledge Management

Customer Knowledge Management

Leveraging Soft Skills to Improve Customer Focus

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Éditeur :

Springer


Collection :

Management for Professionals

Paru le : 2014-06-30



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Description
Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills and also provides concrete advice on how the management of customer knowledge can be optimized.
Pages
207 pages
Collection
Management for Professionals
Parution
2014-06-30
Marque
Springer
EAN papier
9783319050584
EAN EPUB
9783319050591
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
20
Taille du fichier
1270 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
52,74 €

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