Téléchargez le livre : Product Information Management

Product Information Management

Theory and Practice

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Éditeur :

Springer


Collection :

Management for Professionals

Paru le : 2014-05-05



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Description
Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.
Pages
179 pages
Collection
Management for Professionals
Parution
2014-05-05
Marque
Springer
EAN papier
9783319048840
EAN EPUB
9783319048857
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
2765 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
52,74 €

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