Téléchargez le livre : National Brands and Private Labels in Retailing

National Brands and Private Labels in Retailing

First International Symposium NB&PL, Barcelona, June 2014 de

, , ,

Éditeur :

Springer


Collection :

Springer Proceedings in Business and Economics

Paru le : 2014-06-10

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
94,94 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.
Pages
192 pages
Collection
Springer Proceedings in Business and Economics
Parution
2014-06-10
Marque
Springer
EAN papier
9783319071930
EAN EPUB
9783319071947
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
19
Taille du fichier
1526 Ko
Prix
94,94 €

Suggestions personnalisées