Téléchargez le livre : Internet-Based Customer Value Management

Internet-Based Customer Value Management

Developing Customer Relationships Online

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Éditeur :

Springer


Collection :

Management for Professionals

Paru le : 2014-10-16



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Description

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value.

This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
Pages
152 pages
Collection
Management for Professionals
Parution
2014-10-16
Marque
Springer
EAN papier
9783319098548
EAN EPUB
9783319098555
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
471 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
52,74 €

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