Téléchargez le livre : Value Chain Marketing

Value Chain Marketing

A Marketing Strategy to Overcome Immediate Customer Innovation Resistance de

Éditeur :

Springer


Collection :

Contributions to Management Science

Paru le : 2014-12-26

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Description
?Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.
Pages
259 pages
Collection
Contributions to Management Science
Parution
2014-12-26
Marque
Springer
EAN papier
9783319113753
EAN EPUB
9783319113760
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
25
Taille du fichier
3215 Ko
Prix
60,49 €

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