Entrepreneurship, Business and Economics - Vol. 1

Proceedings of the 15th Eurasia Business and Economics Society Conference

de

,

Éditeur :

Springer


Collection :

Eurasian Studies in Business and Economics

Paru le : 2016-03-18



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Description

This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework program. Bridging the themes, the second part on Human Resources and General Management deals with human capital issues, labor force education, employer branding and aligning HR practices to knowledge management outcomes. The third part in particular concentrates on the tourism industry in exploring innovative marketing strategies, WEB 2.0 Challenges, tourism product innovation, and success in international markets.
Pages
588 pages
Collection
Eurasian Studies in Business and Economics
Parution
2016-03-18
Marque
Springer
EAN papier
9783319275697
EAN EPUB
9783319275703

Informations sur l'ebook
Nombre pages copiables
5
Nombre pages imprimables
58
Taille du fichier
3502 Ko
Prix
210,99 €