Téléchargez le livre : Market Entry in China

Market Entry in China

Case Studies on Strategy, Marketing, and Branding

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Éditeur :

Springer


Collection :

Management for Professionals

Paru le : 2016-05-14



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Description
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
Pages
231 pages
Collection
Management for Professionals
Parution
2016-05-14
Marque
Springer
EAN papier
9783319291383
EAN EPUB
9783319291390
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
1260 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
73,84 €

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