Téléchargez le livre : The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model

The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model



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Éditeur :

Springer


Collection :

SpringerBriefs in Business

Paru le : 2013-06-04



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Description

The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.
Pages
148 pages
Collection
SpringerBriefs in Business
Parution
2013-06-04
Marque
Springer
EAN papier
9783642380907
EAN EPUB
9783642380914
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
860 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
52,74 €

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