Téléchargez le livre : The Quintessence of Marketing

The Quintessence of Marketing

What You Really Need to Know to Manage Your Marketing Activities de

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Éditeur :

Springer


Collection :

Quintessence Series

Paru le : 2014-07-02

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Description

What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs.
In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process.
Having read this book:You will have a basic understanding of marketing and the process of marketing managementYou will know the most important marketing instruments and how they interactYou can develop your own marketing plan based on the Quintessential Marketing Arena
Pages
144 pages
Collection
Quintessence Series
Parution
2014-07-02
Marque
Springer
EAN papier
9783642454431
EAN EPUB
9783642454448
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
1690 Ko
Prix
47,46 €

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