Téléchargez le livre : Business Relationship Management and Marketing

Business Relationship Management and Marketing

Mastering Business Markets de

, ,

Éditeur :

Springer


Collection :

Springer Texts in Business and Economics

Paru le : 2014-09-30

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Description
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.?
Pages
338 pages
Collection
Springer Texts in Business and Economics
Parution
2014-09-30
Marque
Springer
EAN papier
9783662438558
EAN EPUB
9783662438565
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
33
Taille du fichier
2755 Ko
Prix
52,74 €

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