Téléchargez le livre : Advances in Advertising Research (Vol. III)

Advances in Advertising Research (Vol. III)

Current Insights and Future Trends

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Éditeur :

Gabler Verlag


Collection :

European Advertising Academy

Paru le : 2012-08-23



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Description
?Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
Pages
436 pages
Collection
European Advertising Academy
Parution
2012-08-23
Marque
Gabler Verlag
EAN papier
9783834942906
EAN EPUB
9783834942913
Informations sur l'ebook
Nombre pages copiables
4
Nombre pages imprimables
43
Taille du fichier
5130 Ko
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Prix
52,74 €

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