Téléchargez le livre : Strategy is Digital

Strategy is Digital

How Companies Can Use Big Data in the Value Chain de

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Éditeur :

Springer


Collection :

Management for Professionals

Paru le : 2016-06-01

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Description
This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.
Pages
144 pages
Collection
Management for Professionals
Parution
2016-06-01
Marque
Springer
EAN papier
9783319311319
EAN EPUB
9783319311326
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
3932 Ko
Prix
60,12 €

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