Téléchargez le livre : Eco-Innovations in Emerging Markets

Eco-Innovations in Emerging Markets

Analyzing Consumer Behaviour and Adaptability

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Éditeur :

Palgrave Macmillan


Paru le : 2016-05-26



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Description

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers. 
Pages
131 pages
Collection
n.c
Parution
2016-05-26
Marque
Palgrave Macmillan
EAN papier
9781137587411
EAN EPUB
9781137587428
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
13
Taille du fichier
563 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
52,74 €

Pável Reyes-Mercado is a Professor at Anáhuac University, México, where his research focuses upon entrepreneurship, consumer behaviour, and the adoption of technological innovations. Pável also has industry experience at companies such as Alcatel, Coca Cola and HSBC Bank, and is also a member of the Academy of Marketing Science, and the American Marketing Association. 

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